REI Co-Op: #OptOutside

Summary | What to Learn | Overview | Results | Examples | Description | References Executive Summary: In October of 2015, REI announced that as a “cultural counterweight to Black Friday” they would close all 143 of their stores, turn off all online transactions, and pay their employees to take the day off. Black Friday – ...Read More

Corepower Yoga: #WhyIYoga

Summary | What to Learn | Overview | Results | Examples | Description | References Executive Summary: In September of 2016, Corepower Yoga launched their #WhyIYoga campaign. Their community could upload a photo on the CPY website, and enter up to 20 characters explaining why they yoga. These words appeared as a scripted overlay on top ...Read More

Coca-Cola – Share a Coke

Summary | What to Learn | Overview | Results | Examples | Description | References Executive Summary: Coca-Cola’s Share a Coke campaign has been running off-and-on in some fashion since the idea was first formed in Sydney in 2011. The concept was to replace the Coca-Cola logo on cans of Coke, Diet Coke, and Coke Zero ...Read More

Expedia: Find Your Story

Summary | What to Learn | Overview | Results | Examples | Description | References Executive Summary: In 2012, Expedia partnered with 180 LA to create an incredible campaign called Find Your Story. Most compelling about the campaign may be the inspiring and emotional commercial they used to promote ...Read More

Bud Light: Super Bowl Correspondent

Summary | What to Learn | Overview | Results | Examples | Description | References Executive Summary: In December of 2011, Anheuser-Busch partnered with VideoGenie (now StoryBox) to launch a Facebook Application to audition a Bud Light Hotel correspondent. Contestants submitted thirty-second video clips in an “Ultimate Fan” format, showcasing why they were the ideal candidate for this ...Read More

Starbucks: White Cup Contest

Summary | What to Learn | Overview | Results | Examples | Description | References Executive Summary: In April of 2014, Starbucks launched the White Cup Contest. Inspired by the photos posted to social media sites of customers doodles on their mostly white Starbucks paper cups, Starbucks decided to take things one step further. They encouraged ...Read More