Food & Beverage Archive

Coca-Cola – Share a Coke

Summary | What to Learn | Overview | Results | Examples | Description | References Executive Summary: Coca-Cola’s Share a Coke campaign has been running off-and-on in some fashion since the idea was first formed in Sydney in 2011. The concept was to replace the Coca-Cola logo on cans of Coke, Diet Coke, and Coke Zero ...Read More

Bud Light: Super Bowl Correspondent

Summary | What to Learn | Overview | Results | Examples | Description | References Executive Summary: In December of 2011, Anheuser-Busch partnered with VideoGenie (now StoryBox) to launch a Facebook Application to audition a Bud Light Hotel correspondent. Contestants submitted thirty-second video clips in an “Ultimate Fan” format, showcasing why they were the ideal candidate for this ...Read More

Starbucks: White Cup Contest

Summary | What to Learn | Overview | Results | Examples | Description | References Executive Summary: In April of 2014, Starbucks launched the White Cup Contest. Inspired by the photos posted to social media sites of customers doodles on their mostly white Starbucks paper cups, Starbucks decided to take things one step further. They encouraged ...Read More