The following is an outsiders view on this vendor. If you have additional information to share about this company, please leave a note in the comments section. Be sure to provide context for how you have obtained this information (eg. customer, employee of vendor, etc).
This overview was last updated in July 2017.
With over 947 companies using Olapic (as reported by Datanyze), and boasting some of the biggest brands on earth (Northface, Calvin Klein, and JetBlue to name just a few), Olapic is the 800 lb guerrilla in the Visual Commerce space. Their technology and services are the best in the industry, but they have the corresponding price tag to match. If this is the Globo Gym in an industry characterized by Average Joe’s Gym, this is the no-brainer choice for top brands with an excess of funds to spare. However, most smaller brands won’t utilize their exceptionally advanced technology and won’t be able to stomach their extremely high price point.
Olapic was founded in November of 2010, raised over $21 Million in venture capital (notable investors including Unilever Ventures, Great Oaks Venture Capital, and Bradley C. Harrison), Olapic has over 300 employees. In July 2016, Olapic was acquired by font & technology specialist, Monotype, for $130 Million.
Collect: 5 out of 5
Olapic provides a myriad of options for participation, which means that you’ll receive maximum participation from your community. Their options for content submission include “media collection from unlimited hashtags, locations and user names from Facebook, Twitter, Instagram, Tumblr, Dropbox, YouTube, email submission, Vine, and hard drive uploads.”
Olapic also has what they call “Photosafe” technology that includes “robust black list/white list, and SPAM filters. Ability to block hashtags that you don’t want to see (ie Competitor mentions) as well as follow specific users in your moderation queue (ie. Brand Ambassadors). Olapic SPAM filters automatically removes content that we have identified as fake accounts, Spammers and more.” This means that not only will you get the maximum content with Olapic, but you’ll also spend less time finding and moderating it (assuming you don’t just have Olapic moderate the content for you).
Olapic also has Places capability, which allows companies to pull in content from specific locations (using Facebook or Instagram) so that you can collect content directly from in-store or at events.
Manage: 5 out of 5
Due to the large number of public companies using Olapic, they have had to build out an extensive, intuitive platform that is ideal for teams with over twenty-five members actively using Olapic’s CMS. As a result, their dashboard interface far exceeds most vendors in this space. Additionally, Olapic offers moderation as a service, which makes this process even simpler.
Olapic also claims to have a technology called Photorank, which is a machine learning algorithm specifically used for moderation. Photorank “applies machine learning algorithms to moderation. Olapic looks at over 40 different “signals” to determine if a photo will impact conversion or create customer engagement: number of hashtags, dominant colors, exclamation points in the captions, etc.”
Olapic also allows content scheduling, making it even easier for teams to manage. This includes posting content directly to Facebook, Pinterest, and Instagram, with automated and scheduled posting to Instagram and Pinterest.
Display: 5 out of 5
Olapic offers the most Display Module options within this space, and perhaps the most intuitive interface for customizations. You can view a demo of how this works here.
If that’s not intuitive enough, you can also (for an added price) use Olapic’s development services for customizations.
Looking through the examples below, we think you’ll agree that Olapic’s displays are perhaps the best in the space, with the widest degree of variance between individual implementations.
Add to all of this, Olapic also has a diverse array of options for content display – shoppable Instagram (Tapshop), Ad integration, email integration, in-store placements and more. Again, many of these features are unlikely to be used by small (and even medium) sized companies, but it is nice to have this option available with growth.
- NYX Cosmetics: Homepage, PDP, Gallery , TapShop , Union Square Pop-Up Screenshots
- Frank Body: AUS, US, CA, UK, EU, INT
- Viktor & Rolf: Homepage, Gallery, LightBox
- YSL Beauty: Homepage, Gallery, LightBox, PDP, Retargeting Integration
- Maybelline: Homepage , Gallery , Sub-Category, PDP
- Juice Beauty: Homepage , Gallery, TapShop
- Urban Decay: Homepage, PDP
- Kate Somerville: Homepage, PDP, Category, Gallery
- Algenist: #CallMeBrilliant Campaign
- Deva Curl: Homepage, Gallery PDP with UGC in ALT images , Email Contest , Facebook Ad
- Laura Geller: Homepage, LightBox, PDP TapShop, Mobile (iOS) App
- Honest Beauty: Homepage, Gallery, LightBox
- Marc Jacobs Beauty: Homepage , PDP , Gallery
- Diptyque: Gallery, LightBox, PDP
- SEPHORA: Gallery (desktop), Gallery (mobile), PDP, Lightbox *also doing in-app and in-store!
- The Body Shop US: #TheBeautyBar Gallery, #TheBodyShop Gallery
Cost: 4 out of 5
You definitely pay for the premium of using Olapic. Although pricing is not disclosed on their website (always a dangerous sign), several reports confirm that pricing starts at $30,000 per year. Because pricing is not displayed on the website, it is very likely that there are promotional discounts and flexibility for the Olapic sales team.
Optional add-ons include:
- Moderation Services: $6,000 per year
- Email Integration: $6,000 per year
- Retargeting Integration: $6,00 per year
- Basic Development Services: $5,000 per year
- Advanced Development Services: $8,000 per year
- In-store Displays: Prices vary
The reason we’ve given Olapic a 4 out of 5 on pricing is due to not disclosing their pricing, and the extreme price point associated with what is quickly becoming a commodity space. For larger brands, we do believe it is more than worth this price point. However, most of their clientele are likely overpaying for features they do not require.